Sea Crackers Campaign

Project Description

I spearheaded the development of a social awareness product aimed at promoting environmental responsibility. The project, titled "Sea Crackers with a Twist," involved creating a recycled bag with an innovative concept: the "cracker" was actually plastic. This campaign was designed to inspire people to clean up beaches and reduce plastic waste. Participants who filled up the bag with collected plastic and sent it in would receive a free movie code as a reward. The design elements of the bag and promotional materials emphasized the campaign's eco-friendly mission and encouraged widespread community participation.