Nextran Campaign

Project Description

Nextran Trucking Centers, a prominent network of commercial dealerships across the United States, entrusted Frankel with the task of developing a comprehensive advertising campaign titled the "Annual Big Red X Saving." As the lead designer, I crafted compelling digital and print materials to promote their new locations and services, showcasing a different part or service each month on direct mailers, emails, and digital ads. Additionally, I took charge of designing the layout for their publication, "Open Road," and collaborated on developing a strategic theme for the captivating cover art.