Project Overview
In a vast online landscape of travel and accommodations apps and websites, each with its unique advantages, my mission was to craft an all-encompassing app and website that prioritized exceptional customer service and flexible cancellation policies. By blending multiple specialties into a seamless experience, I aimed to deliver a comprehensive solution that caters to diverse travel needs.
Role:
UX Designer
Tools:
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
The Process
The journey for this project began with in-depth user research, involving the creation of personas, problem statements, and user journey maps. Armed with a deep understanding of user needs, I transitioned into the design phase, crafting paper wireframes, digital wireframes, lo-fi prototypes, and conducting usability studies. Incorporating user feedback, I then dedicated myself to developing mockups and high-fi prototypes, with a keen focus on ensuring accessibility.
The Design System
Ramble exudes a vibrant, playful, and captivating ambiance. When conceptualizing the app's brand, my paramount goal was to infuse this delightful and engaging sensation into every aspect of its identity.
The End Result
An app and responsive website that not only provide seamless user experiences and accessibility but also entice you to embark on a mesmerizing journey through a multitude of captivating travel destinations.
