Prime & Pearl

Project Description

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Prime & Pearl, a steak and seafood restaurant, entrusted Frankel with a comprehensive branding and promotional project. As the main designer, I worked on a variety of elements to ensure a cohesive look across all materials. This included designing gift cards, menus, check presentation books, digital ads to promote the grand opening, emails, mailers, social media ads and other promotional materials. I also collaborated closely with the Creative Director to develop a mood board and shot list for a photoshoot, capturing the essence of Prime & Pearl. My role allowed me to maintain a consistent and engaging aesthetic that aligned with the restaurant's upscale and inviting atmosphere.